‘Choose Right, Choose Life’ campaign to tackle increasing road fatalities involving PPVs
A policeman examines an ill-fated bus which overturned in Portmore, St Catherine in 2012 (file photo)
KINGSTON, Jamaica – The Transport Authority (TA) will on Wednesday launch its ‘Choose Right, Choose Life’ campaign after 2014 statistics revealed an increasing number of deaths due to crashes involving public passenger vehicles (PPVs).
TA said in a release this morning that data from the Mona Geoinformatics revealed that fatal crashes, involving 76 motor vehicles, claimed the lives of 50 people last year. In most instances inappropriate human behaviour had been deemed as the main cause of these crashes, TA added.
Surveys conducted by TA earlier this year, in the Kingston Metropolitan Transport Region (KMTR) indicate that the majority of respondents knew the difference between legally and illegally operated vehicles.
Surprisingly, while the respondents indicated awareness of the risks involved in traveling some indicated that even if legal public transportation was available they would still use the illegally operated vehicles, TA said.
The organization said that it is now seeking to encourage the use of legal public transportation through a communication campaign geared at discouraging the use of illegally operated motor vehicles by highlighting the associated risks and dangers to commuters.
The launch is slated to begin at 10:00 am at the Ministry of Transport, Works and Housing office on Maxfield Avenue.
Published By: The Observer
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